Get set. Tighten your belt. Prepare your heart. You are about to embark on a journey. It is a journey that will definitely end in more sales and more money. The world of business is ruled by three principal elements.

An in-depth understanding and proper harnessing of these elements is enough to take any business from zero level to heights that would have remained a mirage.

Customer, Marketing and Timing are elements of business every business person should understand and master. Each of those elements can determine if a business will thrive or die. Popular businesses in the world today are where they are today as a result of a proper understanding and harnessing of the principles discussed in this book.

Using a well-known Bible story examined from a unique angle, the book takes the reader on a ride filled with lessons and real life examples that can be applied to businesses. This is not just a book; it is a comprehensive textbook on business and marketing.

I hope you have gotten a comfortable seat and fastened your belt. Your business is set for a positive U-turn.